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Flip Fuel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great197.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.41avg listing price — sweet spot $15–$100
Price range
Good$9.92–$28.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$87K$87K/yr · 33K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier