50
fitbit
Worth a lookShows a $17.1M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$17.1M$17.1M/yr · 9.7M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$93.91avg listing price — sweet spot $15–$100
Growth
Good+34.8%90-day search growth — must beat 0% to launch
Price range
Okay$24.59–$199.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.4%return rate — above 6% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad12,711avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand