72
fishing hooks
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Growth
Great+73.9%90-day search growth — must beat 0% to launch
Market size
Good$725K$725K/yr · 1.7M searches
Review moat
Good824.36avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.95–$149.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.27avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand