47
firm grip spray
Skip itSoft demand (-51.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Great276.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.82avg listing price — sweet spot $15–$100
Price range
Good$10.95–$19.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$47K$47K/yr · 27K searches
Growth
Bad-51.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier