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fire starter logs
Skip itSoft demand (-64.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.89avg listing price — sweet spot $15–$100
Price range
Good$5.71–$39.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$470K$470K/yr · 192K searches
Review moat
Okay2,946.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-64.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand