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56

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Worth a look

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 10Conversion 57Competition 56Returns 91Price range 72Avg price 80Brand share 65Review moat 66Quality gap 57

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$17.03

avg listing price — sweet spot $15–$100

Price range

Good$4.91–$40.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good850.73

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Good$317K

$317K/yr · 385K searches

Growth

Bad-30.1%

90-day search growth — must beat 0% to launch

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