32
filled punching bag
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$77.08avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,529avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.11–$238.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Market size
Okay$103K$103K/yr · 252K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price