39
Field Hockey Bag
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$38.82avg listing price — sweet spot $15–$100
Price range
Incredible$20.41–$67.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great304.61avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$76K$76K/yr · 85K searches
Brand share
Bad97%top-5 brand share — brand-locked demand