51
ferro rods
Worth a lookShows low returns (0.4%), but soft demand (-20.4% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$4.57–$31.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.98avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Good$410K$410K/yr · 654K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,570.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.4%90-day search growth — must beat 0% to launch