35
Favero Assioma
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible46.18avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Market size
Okay$239K$239K/yr · 31K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$595.47avg listing price — sweet spot $15–$100
Price range
Bad$384.72–$827.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price