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68

fantasy football draft board 2022

Worth a look

Shows demand growing +190.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 23Growth 97Conversion 45Competition 67Returns 62Price range 59Avg price 95Brand share 83Review moat 96Quality gap 84

Growth

Incredible+190.9%

90-day search growth — must beat 0% to launch

Review moat

Incredible80.57

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$35.00

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.5%

return rate — above 6% kills the launch gate

Price range

Good$17.71–$157.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$92K

$92K/yr · 73K searches