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fantasy football belt
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great193.69avg incumbent reviews — the moat a new listing must climb
Avg price
Good$121.90avg listing price — sweet spot $15–$100
Growth
Good+42.1%90-day search growth — must beat 0% to launch
Price range
Okay$59.57–$178.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$121K$121K/yr · 102K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals High Price