40
F1 Redbull Merch
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$47.55avg listing price — sweet spot $15–$100
Review moat
Great161.08avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Price range
Good$7.82–$134.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$111K$111K/yr · 339K searches
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Returns
Bad5.8%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Returns