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extra large yoga mat
Skip itWeak search conversion (1.9%) — this niche doesn't clear our bar today.
Avg price
Great$69.51avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 6% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Okay$20.54–$182.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$228K$228K/yr · 174K searches
Review moat
Okay2,814.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale