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exercise straps
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 6% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 782K searches
Price range
Okay$5.59–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.65avg listing price — sweet spot $15–$100
Review moat
Bad7,908avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf