45
ems suit
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Great$53.70avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Returns
Okay4.0%return rate — above 6% kills the launch gate
Price range
Okay$8.19–$232.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Review moat
Bad16,334.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad$26K$26K/yr · 113K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale