25
empire mini gs
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Review moat
Great181.07avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Avg price
Bad$354.85avg listing price — sweet spot $15–$100
Price range
Bad$18.12–$610.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$24K$24K/yr · 56K searches
Returns
Bad11.2%return rate — above 5% kills the launch gate
Brand share
Bad99%top-5 brand share — brand-locked demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale