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elastic strap
Skip itPrices mostly outside the sweet spot ($2.79–$11.49) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,024.36avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.54avg listing price — sweet spot $15–$100
Market size
Bad$70K$70K/yr · 175K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$2.79–$11.49cheapest to priciest tracked listing — scored on the share inside $15–$100