62
egg sinkers
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Growth
Great+66.4%90-day search growth — must beat 0% to launch
Review moat
Good689.3avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.02avg listing price — sweet spot $15–$100
Price range
Good$5.38–$33.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$130K$130K/yr · 225K searches