28
ecg
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$113.38avg listing price — sweet spot $15–$100
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Returns
Okay4.9%return rate — above 6% kills the launch gate
Price range
Okay$73.89–$155.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$88K$88K/yr · 44K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad19,222.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand