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36

Easton Batting Gloves

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Soft demand (-43.5% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 3Conversion 10Competition 81Returns 22Price range 87Avg price 86Brand share 47Review moat 68Quality gap 23

Price range

Great$11.79–$42.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.57

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Review moat

Good799.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$18K

$18K/yr · 111K searches

Growth

Bad-43.5%

90-day search growth — must beat 0% to launch

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