40
eagles shirt
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Great$51.53avg listing price — sweet spot $15–$100
Review moat
Great451.11avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.19–$135.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Okay$200K$200K/yr · 762K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Returns
Bad9.2%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale