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eagles pennant
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great365.08avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Avg price
Okay$10.64avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$6K$6K/yr · 11K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.29–$15.03cheapest to priciest tracked listing — scored on the share inside $15–$100