40
eagles keychain
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,205.04avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.08–$24.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.98avg listing price — sweet spot $15–$100
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 58K searches
Brand share
Bad97%top-5 brand share — brand-locked demand