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duquesne university apparel

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A small market ($4K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 62Conversion 9Competition 37Returns 58Price range 80Avg price 92Brand share 25Review moat 90Quality gap 23

Avg price

Great$21.64

avg listing price — sweet spot $15–$100

Review moat

Great208.09

avg incumbent reviews — the moat a new listing must climb

Price range

Great$10.11–$35.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+39.0%

90-day search growth — must beat 0% to launch

Returns

Good2.7%

return rate — above 5% kills the launch gate

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$4K

$4K/yr · 23K searches

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