39
dry food
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$107.87avg listing price — sweet spot $15–$100
Market size
Good$618K$618K/yr · 245K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$24.68–$308.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,945.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-45.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price