70
driver tool
Worth a lookShows searches that convert (12.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great317.42avg incumbent reviews — the moat a new listing must climb
Growth
Good+55.6%90-day search growth — must beat 0% to launch
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.01avg listing price — sweet spot $15–$100
Market size
Good$378K$378K/yr · 232K searches
Price range
Good$6.08–$25.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand