45
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Skip itSoft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Review moat
Great282.83avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$15.51avg listing price — sweet spot $15–$100
Price range
Good$6.76–$37.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$70K$70K/yr · 32K searches
Growth
Bad-44.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier