47
drag mat
Skip itPrices mostly outside the sweet spot ($80.82–$1260.86) — this niche doesn't clear our bar today.
Review moat
Incredible60.94avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$302K$302K/yr · 41K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$253.04avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Price range
Bad$80.82–$1260.86cheapest to priciest tracked listing — scored on the share inside $15–$100