62
double sleeping bag
Worth a lookShows a sweet-spot price point ($74.03 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$74.03avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 650K searches
Brand share
Great54%top-5 brand share — no brand owns this niche
Growth
Great+68.7%90-day search growth — must beat 0% to launch
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,032.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$33.44–$194.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Bad5.3%return rate — above 5% kills the launch gate