65
double camping chair
Launch itA $1.1M/yr market growing +90.9% this quarter with returns at 2.5% — clears our launch bar.
Growth
Great+90.9%90-day search growth — must beat 0% to launch
Avg price
Great$81.21avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 1.0M searches
Competition
Great40%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good789.37avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$37.52–$152.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Price