43
door pong
Skip itSoft demand (-46.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great160.82avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.70–$34.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.60avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$125K$125K/yr · 110K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-46.2%90-day search growth — must beat 0% to launch