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dock lines
Launch itA $1.0M/yr market growing +197.8% this quarter with returns at 1.2% — clears our launch bar.
Growth
Incredible+197.8%90-day search growth — must beat 0% to launch
Avg price
Great$22.27avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 736K searches
Price range
Great$5.02–$52.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,260.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
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