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54

discraft

Worth a look

Shows low returns (1.0%), but a small market ($73K/yr) keeps it on the watch list.

Market size 18Growth 60Conversion 49Competition 68Returns 95Price range 80Avg price 77Brand share 37Review moat 77Quality gap 19

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Price range

Great$7.86–$44.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great463.29

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$15.78

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Growth

Good+36.2%

90-day search growth — must beat 0% to launch

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$73K

$73K/yr · 118K searches

Products