57
dip belt
Launch itA $1.3M/yr market growing +3.6% this quarter with returns at 3.0% — clears our launch bar.
Avg price
Incredible$29.83avg listing price — sweet spot $15–$100
Price range
Incredible$14.89–$59.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 526K searches
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 6% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,706.83avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality