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dip bar
Launch itA $2.3M/yr market growing +1.6% this quarter with returns at 1.6% — clears our launch bar.
Market size
Incredible$2.3M$2.3M/yr · 1.4M searches
Returns
Great1.6%return rate — above 6% kills the launch gate
Avg price
Great$80.00avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,694.03avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$34.75–$303.84cheapest to priciest tracked listing — scored on the share inside $15–$100