60
dinghy boat
Launch itA $996K/yr market growing +107.7% this quarter with returns at 3.3% — clears our launch bar.
Growth
Great+107.7%90-day search growth — must beat 0% to launch
Competition
Great33%top-5 click share — an open shelf
Market size
Great$996K$996K/yr · 294K searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay2,561.91avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad$451.30avg listing price — sweet spot $15–$100
Price range
Bad$15.46–$2471.80cheapest to priciest tracked listing — scored on the share inside $15–$100