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diamond cup
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$55.14avg listing price — sweet spot $15–$100
Price range
Good$13.26–$127.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,396.91avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$254K$254K/yr · 123K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Returns
Bad7.0%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand