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52

Detroit Tigers Hat

Worth a look

Shows a sweet-spot price point ($28.21 avg), but soft demand (-0.2% this quarter) keeps it on the watch list.

Market size 55Growth 25Conversion 33Competition 78Returns 36Price range 90Avg price 95Brand share 48Review moat 69Quality gap 37

Avg price

Incredible$28.21

avg listing price — sweet spot $15–$100

Price range

Great$13.42–$39.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Review moat

Good753.45

avg incumbent reviews — the moat a new listing must climb

Market size

Good$390K

$390K/yr · 521K searches

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

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