Skip to content
44

detroit lions sticker

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 28Conversion 72Competition 62Returns 87Price range 59Avg price 41Brand share 15Review moat 54Quality gap 25

Returns

Great1.4%

return rate — above 6% kills the launch gate

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$6.77–$26.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,325.84

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.95

avg listing price — sweet spot $15–$100

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$71K

$71K/yr · 97K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand