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Denver Broncos Hoodie
Skip itSoft demand (-85.3% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$27.28–$69.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$47.18avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Review moat
Good1,313.73avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$151K$151K/yr · 389K searches
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-85.3%90-day search growth — must beat 0% to launch
Signals High Returns