56
defogger
Worth a lookShows searches that convert (18.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$15.73avg listing price — sweet spot $15–$100
Growth
Great+62.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.54–$30.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,377.18avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay$114K$114K/yr · 40K searches
Brand share
Bad95%top-5 brand share — brand-locked demand