58
deck peg
Worth a lookShows a thin review moat (127 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great127.42avg incumbent reviews — the moat a new listing must climb
Growth
Great+90.1%90-day search growth — must beat 0% to launch
Avg price
Great$19.54avg listing price — sweet spot $15–$100
Price range
Great$6.58–$41.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad$22K$22K/yr · 25K searches
Signals No Dominant Brand