40
dart holder
Skip itSoft demand (-23.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$18.55avg listing price — sweet spot $15–$100
Price range
Great$10.01–$39.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good530.78avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 87K searches
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier