47
dart case
Skip itSoft demand (-40.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$19.18avg listing price — sweet spot $15–$100
Price range
Great$7.22–$41.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,235.64avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$180K$180K/yr · 379K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.9%90-day search growth — must beat 0% to launch