46
dart board wall protection
Skip itSoft demand (-19.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.10avg listing price — sweet spot $15–$100
Price range
Incredible$17.28–$54.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great292.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$273K$273K/yr · 306K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier