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dart board light
Skip itSoft demand (-34.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.42avg listing price — sweet spot $15–$100
Price range
Incredible$15.78–$82.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,365.04avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$231K$231K/yr · 180K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Bad-34.2%90-day search growth — must beat 0% to launch