40
dance knee pads
Skip itSoft demand (-12.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.36avg listing price — sweet spot $15–$100
Price range
Great$6.95–$40.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$181K$181K/yr · 311K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,097.53avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.4%return rate — above 5% kills the launch gate
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Signals High Returns