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dallas cowboys necklace
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.11avg listing price — sweet spot $15–$100
Price range
Great$8.20–$100.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good873.27avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 44K searches