42
daisy chain
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Review moat
Great118.65avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 6% kills the launch gate
Avg price
Good$13.17avg listing price — sweet spot $15–$100
Price range
Good$7.47–$25.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$42K$42K/yr · 107K searches